Omnes Capital becomes a minority shareholder in Prima Vital, alongside its director, Jean-Paul Berthault

About Societex

  • Founded in 2008 and based in Saint-Raphaël, PRIMA is a family-owned company specialising in the design and B2C distribution of home care and accessibility solutions for the elderly and people with reduced mobility, under its own brand VITAL.
  • PRIMA is positioned in the Silver Economy sector, a booming market, with many needs in terms of accessibility linked to loss of autonomy and home care. The health crisis that emerged in 2020 has significantly increased demand.
  • Jean-Paul Berthault, manager and minority shareholder at the time of the launch of the transaction, chose Omnes Capital to support the company in its growth, with a view to meeting the growing needs of the senior citizens market in France. Omnes Capital takes part as a sponsorless investor via its Omnes Mezzanis 3 fund and allows Jean-Paul Berthault to take a majority stake in the company.
  • Societex CF has been exclusively commissioned to assist the shareholders and the manager of PRIMA in their search for a financial investor willing and able to support the next phase of the company’s development. This transaction allows Jean-Paul BERTHAULT, son of the founder, to become the majority shareholder and formalizes the operational and capital transfer of PRIMA.