The seller: Founded in 2000, WANIMO (www.wanimo.com) is leader on the online sale of domestic animal products and services industry.
With more than 5 550 products for animals (food, hygiene, health, home and accessories), the company realized more than €20M revenue. By offering personalized advice, advice records, practical information and so on, the enterprise benefits from a winning combination: Information & Business. By this way, the website collects 1 million visitors and 13 million page views per month which makes him the unquestionable expert of animal e-commerce in France.
DOMES PHARMA, an independent family group, has been active since 1976 in the pharmaceutical industry with more than 330 employees on 8 sites in France and Switzerland. Its activity, from R&D to retail, represents €62M consolidated revenue. The group, as a combination of 5 subsidiaries, owns well-known brands which are leaders on the market, such as: Laboratoires Auvex (Biocanina), Actipharm, Europhartech, Laboratoire TVM.
The three investment funds ALVEN CAPITAL, ENTREPRENEUR VENTURE and ALTO and the Wanimo.com founder-director were willing to sell their respective shares.
In March 2012, DOMES PHARMA group bought WANIMO to pursue its development and strengthen its leadership on the Premium sector in France.