A specific Brand Valuation methodology: BRAND FORCE®

BRAND FORCE® has been created by SOCIETEX Corporate Finance in partnership with IPSOS, a leading French Market Research Company.

BRAND FORCE® allows to stick to the brand reality, primarily from the brand user/consumer point of view.

BRAND FORCE® is a bridge between the strategic and marketing world and finance, leveraging quantitative and qualitative market data.

BRAND FORCE® may be put in action:
1) to value a brand “as is” or to gauge its potential (adaptation, expansion, remodeling, etc…)
2) at different levels of details
3) to determine the Brand Value now or how it may be enhanced

BRAND FORCE® combines complementary Brand Valuation approaches: royalties, cash to brand, brand value added, licensing, franchise, historical costs.